OG Meta Tags

OG (Open Graph) Meta Tags control the how your website is previewed on social media like Twitter, Facebook etc.

You can set the global open graph settings in _data/site.yml

# _data/site.yml

open_graph:
  meta_opengraph_type: "website"
  meta_twitter_card: "summary"
  meta_twitter_site: "@zerostaticio"
  meta_twitter_creator: "@zerostaticio"

OG meta tags are automatically generated for each page. But they can also be defined on a per page basis.

By default the pages title, description and image frontmatter are used

You can override this by using the meta_title, meta_description and meta_image properties in a page frontmatter.

# src/home.md

---
layout: home
permalink: "/"

title: "This title will be displayed on the homepage as a heading and used in the meta title if not overriden."
description: "This title will be displayed on the homepage as a paragraph and used as meta description if not overriden"
image: "/assets/images/homepage.png"

meta_title: "This title will be used only as the meta title"
meta_description: "This description will be used only as the meta description"
meta_image: "/assets/images/social-feature-image.png"

Here is the actual logic we use for the meta tags.

<!-- src/_includes/framework/og-meta-tags.html -->

<meta property="og:type" content="{{ site.open_graph.meta_opengraph_type }}"/>
<meta property="og:url" content="{{ url }}"/>

{% if meta_title %}
  <meta property="og:title" content="{{ meta_title }}"/>
{% elsif title %}
  <meta property="og:title" content="{{ title }}"/>
{% endif %}

{% if meta_description %}
  <meta property="og:description" content="{{ meta_description }}"/>
{% elsif description %}
  <meta property="og:description" content="{{ description }}"/>
{% endif %}

{% if meta_image %}
  <meta property="og:image" content="{{ meta_image }}"/>
{% elsif image %}
  <meta property="og:image" content="{{ image }}"/>
{% endif %}

<meta name="twitter:card" content="{{ site.open_graph.meta_twitter_card }}"/>
<meta name="twitter:site" content="{{ site.open_graph.meta_twitter_site }}" />
<meta name="twitter:creator" content="{{ site.open_graph.meta_twitter_creator }}" />